Google has introduced the Fitbit Air, a new screenless wearable designed for users who want continuous health tracking without the bulk, cost, or distractions of a smartwatch. The device starts at $99.99 and is available for preorder now.
TL;DR
- Google Fitbit Air is the company’s smallest and most affordable tracker yet.
- The screenless device tracks heart rate, sleep, SpO2, HRV, workouts, and more.
- It offers up to a week of battery life and a full day of power in five minutes of charging.
- Fitbit Air starts at $99.99 and includes three months of Google Health Premium.
Google has launched the all-new Fitbit Air, a lightweight, screenless wearable that marks a fresh direction for its Fitbit lineup. The new device is built for people who want 24/7 health and fitness tracking without wearing a display on their wrist. Google says Fitbit Air is its smallest tracker yet and positions it as a proactive wellness partner powered by high-fidelity sensor technology.
“Fitbit has always been committed to making great wearable technology that works for as many people as possible, through the right form factors and the right price points,” said Andy Abramson, Head of Product, Google Health, in the company’s announcement. “But even today, many people find wearable devices to be too bulky, too complicated or too expensive.”
The solution, according to Google, is a discreet tracker that sits silently on the wrist and lets users check deeper insights through the Google Health app when they want them. There is no screen, no constant notification feed, and no smartwatch-like interface competing for attention. Despite the minimal design, Fitbit Air includes a wide set of health and fitness features. It can track 24/7 heart rate, heart rhythm monitoring with Afib alerts, SpO2, resting heart rate, heart rate variability, sleep stages, sleep duration, and other wellness metrics.
Battery life is another major pitch. Google says Fitbit Air can last up to a week on a single charge, while fast charging can deliver a full day of power in just five minutes. The company also says users can switch between a Pixel Watch during the day and Fitbit Air for sleep tracking without missing their health data flow.
Activity tracking is also designed to be more passive. Users can start a workout from the Google Health app, follow a coach-recommended guided workout, or simply begin exercising and let Fitbit Air automatically detect common activities. Google says automatic detection gets better over time and becomes personalized to the user.
The launch also ties Fitbit Air closely to Google Health Coach, Google’s AI-powered fitness, sleep, and wellness advisor. Google Health Coach becomes globally available on May 19 as part of Google Health Premium, which costs $9.99 per month or $99 per year. The feature is designed to provide personalized insights, workout plans, recovery guidance, and health recommendations based on shared fitness and sleep data.
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Fitbit Air is compatible with Android and iOS, and is available for preorder starting at $99.99. Every Fitbit Air includes a three-month trial of Google Health Premium. Google also introduced a Stephen Curry Fitbit Air Special Edition, which will be available for preorder and hit shelves in the U.S. on May 26 for $129.99. Accessory bands start at $34.99.
Google is also using the launch to strengthen its wider health platform. The Fitbit app is being upgraded into the Google Health app, which will bring health data from wearable devices, Health Connect, Apple Health, and medical records into one place. Existing Fitbit users will be automatically upgraded, while Google Fit users will begin migrating later this year.
For the wearable market, Fitbit Air is Google’s clearest answer yet to screenless fitness trackers such as Whoop. WIRED noted that the device is Google’s most minimalist wearable so far and functions more like a Whoop-style band than a traditional Fitbit tracker with a display.
