Customer Engagement

Total Economic Impact Study Of CleverTap

By CleverTap

Overall Rating

Overview

CleverTap partnered with Forrester Consulting to assess the real-world business value it delivers to B2C organizations. The study reveals that organizations using CleverTap achieved a 561% ROI, a $6.8M Net Present Value, and payback in under six months.

Key benefits included:

Up to 35% boost in conversion rates
Up to 30% improvement in customer retention
Significant time savings in campaign creation through automation
20% cost savings from retiring outdated internal tools

With CleverTap’s AI-driven, cross-channel engagement platform, brands can craft personalized, real-time customer experiences that drive growth, retention, and operational efficiency.

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Wed, Jul 2, 2025

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Tags:

CleverTap ROI ReportCustomer Engagement PlatformMarketing Automation InsightsForrester TEI StudyCross-Channel Campaign Performance

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