How A Leading B2B Ecommerce Platform Doubled Its Overall Business With Engagement + Analytics

A leading B2B eCommerce platform in the apparel industry faced challenges in user engagement, segmentation, and conversion optimization. To address these issues, they integrated CleverTap’s analytics and engagement solutions, enabling them to create personalized, consistent, and timely communication. By leveraging psychographic segmentation and RFM analysis, they identified key user groups and optimized their marketing campaigns. Additionally, they implemented triggered campaigns to reduce cart abandonment and used best-time features to maximize campaign click-through rates (CTRs) and conversions.
 
As a result, the company experienced a 46% increase in viewers, an 11.05% conversion rate for RFM-based campaigns, and an overall two-fold business growth. Their cart abandonment campaigns successfully converted 50% of drop-offs into paying customers. Looking ahead, the digital marketing team plans to expand its use of CleverTap’s features, including push templates and personalization, to further strengthen its position as India’s leading B2B retail eCommerce platform.