Sakina Baghdadi

You may imagine marketing as the cool, classy image of a man sitting in a corner office and day drinking that Mad Men left us with, blowing the company's budget on parties and browsing social media through the day. However, a marketer's job is not as simple or glorious as they show in the movies; there's brainstorming, audience targeting, strategy making, copywriting, advertising, social media marketing and the list goes on! They always have a lot on their plate and a lot more going on in their heads. Amidst this Mad Mess, their biggest support is technology – technology that helps them automate tasks, monitor activities, plan campaigns and communicate with their team more efficiently. That’s what MarTech is about – any technology that aids a marketer and offloads a part of their

Would heist movies like Ocean's 11 and shows like Money Heist be even half as interesting without the impeccable project planning and synchronized communication? Similarly, can you imagine your business running smoothly if you were not constantly monitoring project and campaign updates? How would you get details about operations happening on the other side of the globe? For a business to prosper in today's dispersed yet unified world, they need impeccable Communication and Collaboration Software. In this article, we have shortlisted the Top 5 Communication and Collaboration Tools that will help your business run efficiently in 2021. Read on.