Kirsty Mullet

Combining marketing and analytics is like dipping French Fries in a milkshake: they shouldn't work together but the result takes you to new places. Mixing creativity with numbers may feel jarring but the truth is that marketing analytics transforms your marketing performance. They help optimize your channels, identify new opportunities and improve the user experience. In this article, you'll learn about the different types of Marketing Analytics Tools, why Marketing Analytics Tools are just a modern-day version of Scrooge's ghosts and why we humans simply can't be trusted when we describe how we do something.